2011
Design: Luisa Lorenza Corna & Emilio Macchia
Text: Jan van Eyck Academie & Jolle Demmers
Production: Jo Frenken
Printing: Drukkerij Walters, Maastricht, NL
Printed envelope
32 x 44,8 cm folded to 13,8 x 22,4 cm – two colours
Booklet
40 pp., 11,9 x 21 cm – two colours
Poster
42 x 59,4 cm folded to 11,9 x 21 cm – six colours
Edition: 8000
Poster A1
6 colours
Edition: 150
The recruitment campaign for 2011, entitled Terra Incognita was designed by Luisa Lorenza Corna and Emilio Macchia, researchers in the Design Department. The poster and brochure invites artists, designers and theorists to submit project proposals for a one-year, two-year or variable research period at the Jan van Eyck, starting in January 2012.
The brochure is composed of two parts. The first part describes the Jan van Eyck Academie in detail, enlarges on its approach and departments and offers practical information. The second part sketches the present-day political and economical context that surrounds and affects the Jan van Eyck. First you are offered a close-up and then a necessary expansion.
The poster, based on a design by Piet Mondriaan, is a harmonious graphic composition made of the geometrical shapes that univocally typify Mondriaan’s work. Overlapping forms, soft colours, abstractions, subtraction, visual lightness and a general formal reasonableness are evoked when the word ‘Dutch design’ is uttered outside the Netherlands – even in the current political climate, in which many fear a cultural and social erosion and to which the future status and survival of the Jan van Eyck are inevitably linked.